About Us

Premium Cellars General Trading LLC – A Journey of Excellence from Ajman to Ras Al Khaimah and Beyond

Welcome to Premium Cellars. Our story began in 2007 in Ajman, when our founder, KK Rajeev, an entrepreneur from South India with a passion for hospitality and tourism, set out to build something lasting. Over the years, his vision and drive helped launch several successful projects in the hotel industry across Ajman and Dubai.

Expanding Horizons

In 2011, we grew into Ras Al Khaimah, opening Premium Cellars, an outlet that quickly became a trusted destination for quality beverages. Our journey didn’t stop there. Soon after, we established Richmond Global General Trading LLC in Abu Dhabi, home to a 1000-square-meter showroom offering nearly 1200 brands.

More Than Just Trading

At Premium Cellars, we’re about more than beverages. We extended our passion for hospitality into dining with Just South LLC, a resto-bar in Ras Al Khaimah. Serving multi-cuisine dishes with a creative twist, Just South combines curated menus, soups, starters, grills, breads, and more, with a warm, nature-inspired setting. It’s food, service, and atmosphere designed to create lasting memories.

Our Commitment

We believe excellence means more than quality products. It means fair pricing, reliable delivery, and responsible practices. With a dedicated team and smart technology, we ensure customers get the best experience. We also hold ourselves accountable through Corporate Social Responsibility, making choices that are socially and environmentally conscious.

Your Trusted Source

With years of experience across the tourism and hospitality industries, Premium Cellars has become a trusted partner for restaurants and retailers seeking premium alcoholic products in the Emirates.

Join Our Journey

From Ajman to Ras Al Khaimah, Abu Dhabi, and beyond, Premium Cellars continues to grow with a focus on customer satisfaction, diversity, and responsibility. Explore our outlets and experience the excellence we’ve built over the years.